The Lunatik Lab's Latest Blog Posts

Can Marketing Automation Feel Personal? A Decision Framework

Can Marketing Automation Feel Personal? A Decision Frameworkby: Geoffrey LunaPublished on: 10/08/2026

How marketing automation can feel personal, using a decision framework and CRM checks to automate routine messages and route complex cases to people.

marketing automationcrm data qualityhuman in the loopcustomer communicationescalation rules
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Can Marketing Automation Feel Personal? A Decision Framework

Email vs SMS Marketing: Choose the Right Channel With CRM

Email vs SMS Marketing: Choose the Right Channel With CRMby: Geoffrey LunaPublished on: 09/17/2026

Email vs sms marketing for better follow-up: use email for nurture and content, SMS for urgent prompts. Coordinate both in a CRM with automation and consent.

email vs sms marketingcustomer communicationcrm automationlead nurturingcompliance and deliverability
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Email vs SMS Marketing: Choose the Right Channel With CRM